To this end, I always give the Twenty Minutes Test. How much can I get done after spending twenty minutes with the product? For a lot of products, the answer to this question is, “nothing.” Too often you have to wade through lengthy descriptions or tutorial videos that drone on and on (I’m looking at you Brad Callen). Even worse is opening up the tool and not knowing where to start or what to do first.

Here’s how Niche Store Writer managed the Twenty Minute Test:

5 minutes: Watching the tutorial video.

The video is short and too the point. There are no deeply technical details to work through. All it does is familiarize you with the tab layout and shows you how to format what you write.

10 minutes; Writing a template

Niche Store Writer is minimalist in pretty much every way. It does just one job, it looks simple, it works in a very simple way.

When you start it up, you are presented with the template screen - just a very basic plain text editor. Because of the way it works, you have to write the template in a very general way and just leave space for a few words that will be specific to each piece of copy. I found it quite easy to start writing the template. I’ve set up quite a few BANS sites and have many times just written general stuff on a subject I have no clue about. So I’m already fairly practiced at this.

I did have to check myself a few times, though. I had to mentally replace the words to make sure what I’d written would make sense in a variety of different contexts. There is a learning curve there - but not a tough one.

After the first ten minutes in front of the software, I had 214 words written.

5 Minutes: Entering Tags

The next tab along is Tags. This is where you enter the words that will be specific to the niche site.

For my first article, I entered five different tags:

word1 = a brand name (e.g. Titleist)
word2 = a general product (e.g. golf club)
word3 = a niched down product (e.g. iron)
word4 = another niched down product (e.g. wood)
word5 = selling point (e.g. endorsed by Tom Kite)

After I’d typed those in, I had to to the final tab ‘Edition’ and check it all made sense. It mostly did. There were just a couple of minor adjustments to make (one of the problems was that I’d forgotten to pluralize a word2 that needed pluralizing), nothing major.

This tab also shows you the keyword density.

[Word1] = 3.7%
[Word2] = 5.1%
[Word3] = 0.5%
[Word4] = 0.9%
[Word5] = 0.5%

Those figures aren’t far off what I’d like them to be. I could have made a few adjustments to fine tune them - but my 20 minutes was up.

Conclusion

Niche Store Writer passed the 20 minutes test. Because its job is so specific, there aren’t any bells and whistles to get in the way. It does what it does and doesn’t get in the way of what you have to do.

At the end of the 20 minutes I ended up with a very usable, keyword rich, 216 word long article that I could happily use on any of my BANS sites with about 3 minutes work. If I’d had more time, I would have lengthened the article which would give me more content with the same 3 minute job for each site.

Find out more about Niche Store Writer by clicking here.

© 2008 Niche Store Writer Review.

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© 2008 Niche Store Writer Review..