Make Money Marketing Online

One of the biggest keys to success in making money marketing online is to understand search engine marketing.

Search engine marketing is the art of increasingly the visibility of a website in the search engines. Just because you have a website, doesn’t mean it is going to be found. There are two ways visitors can get to your site for the first time: from a link on another site or from a search engine. Of these two, search engines have much greater potential to send a higher volume of sustained traffic.

In order to obtain traffic from search engines, you have to rank highly for terms that people search. When people use a search engine, they rarely go past the first page. An even on the first page ranking number one is massively better than ranking eight or nine. Ideally, the link to your website should be on the screen when your chosen word (usually referred to as you ‘keyword’) is searched for.

There are a number of ways to do this. The quickest is paid placement.

Paid Placement

These are the ads you often see on search engines like Google and Yahoo! When you type in a query, you will see results on the right hand side and some times above the standard results. These people have paid to be shown in these positions.

Advantages:
- Using paid placement is an almost guarantee of traffic.
- You can choose which keywords to target exactly.
- You can make your campaigns highly targeted.
- It means you get instant traffic to your site.

Disadvatages
- Cost. You have to make sure that your site converts to sales well enough to justify the cost of these ads.
- Short term. If you stop buying ads, you stop ranking.

Search Engine Optimization

Search Engine Optimization (SEO) is the practice improving your sites performance in the organic search results. That is, to rank in the search engines without using the paid methods.

SEO is divided into two main categories: on-site SEO and off-site SEO. With on-site SEO you improve your site so the search engines better understand the subject of your site and will, therefore, rank it better for your chosen keywords. Off-site SEO involves building links to your site to increase the authority it has with the search engines.

Advantages:
- Free.
- Long lasting. Once you have a high ranking, the traffic will keep coming in without you doing anything until your ranking falls.
- Greater credibility. Many searchers do not trust ads and will not click on them. Appearing in the organic results shows a much greater level of trust and authority.

Disadvantages:
- Time. It will take time for a brand new site to gain authority with search engines and rise up the rankings. Search engines tend to prefer older sites that have built up a reputation over time.
- No guaranteed results.

Those are the advantages and disadvantages of the two main methods of search engine marketing. In your online marketing methods, it is likely that you will use both from time to time and the two work well together. Paid placement is a great way to build some early momentum to your site and pick up links to build your authority with the search engines.

One thing I can’t stand is software that is difficult to use. When I buy software, it’s because I want it to save me time - not because I want to dedicate weeks to working out how to use it.

To this end, I always give the Twenty Minutes Test. How much can I get done after spending twenty minutes with the product? For a lot of products, the answer to this question is, “nothing.” Too often you have to wade through lengthy descriptions or tutorial videos that drone on and on (I’m looking at you Brad Callen). Even worse is opening up the tool and not knowing where to start or what to do first.

Here’s how Niche Store Writer managed the Twenty Minute Test:

5 minutes: Watching the tutorial video.

The video is short and too the point. There are no deeply technical details to work through. All it does is familiarize you with the tab layout and shows you how to format what you write.

10 minutes; Writing a template

Niche Store Writer is minimalist in pretty much every way. It does just one job, it looks simple, it works in a very simple way.

When you start it up, you are presented with the template screen - just a very basic plain text editor. Because of the way it works, you have to write the template in a very general way and just leave space for a few words that will be specific to each piece of copy. I found it quite easy to start writing the template. I’ve set up quite a few BANS sites and have many times just written general stuff on a subject I have no clue about. So I’m already fairly practiced at this.

I did have to check myself a few times, though. I had to mentally replace the words to make sure what I’d written would make sense in a variety of different contexts. There is a learning curve there - but not a tough one.

After the first ten minutes in front of the software, I had 214 words written.

5 Minutes: Entering Tags

The next tab along is Tags. This is where you enter the words that will be specific to the niche site.

For my first article, I entered five different tags:

word1 = a brand name (e.g. Titleist)
word2 = a general product (e.g. golf club)
word3 = a niched down product (e.g. iron)
word4 = another niched down product (e.g. wood)
word5 = selling point (e.g. endorsed by Tom Kite)

After I’d typed those in, I had to to the final tab ‘Edition’ and check it all made sense. It mostly did. There were just a couple of minor adjustments to make (one of the problems was that I’d forgotten to pluralize a word2 that needed pluralizing), nothing major.

This tab also shows you the keyword density.

[Word1] = 3.7%
[Word2] = 5.1%
[Word3] = 0.5%
[Word4] = 0.9%
[Word5] = 0.5%

Those figures aren’t far off what I’d like them to be. I could have made a few adjustments to fine tune them - but my 20 minutes was up.

Conclusion

Niche Store Writer passed the 20 minutes test. Because its job is so specific, there aren’t any bells and whistles to get in the way. It does what it does and doesn’t get in the way of what you have to do.

At the end of the 20 minutes I ended up with a very usable, keyword rich, 216 word long article that I could happily use on any of my BANS sites with about 3 minutes work. If I’d had more time, I would have lengthened the article which would give me more content with the same 3 minute job for each site.

Find out more about Niche Store Writer by clicking here.

A great deal of people on the net are hoping to find ways to making money online. A great number of these will not be successful. There are only a few of techniques to successfully making money online. If you do not have access to these techniques, then you will not meet your aims.

But, if you do know these techniques, then you could make thousands of dollars per week. There are a fewsites around that will learn you these techniques. On these sites you could see the best knowledge on shares, affiliate marketing, taking surveys and a selection of other ways to making money.

Each forum is focussed on a particular part of making money with knowledge from experienced people in their field. They will help you in your battle to make money online and will also keep you up to date with the latest ways of making money online. Interacting with these experienced people will help learning making money on the net.

There are a lot of different methods of gaining from these sites. You could learn a lot of innovating ways of making money online. It may even be that you develop your own way of making money on the internet. There can be a more opportune time to enter into web 2.0. It is still entirely new and is surely only going to become larger as it gets older.

Thanks for joining us at Make Money Marketing Online. On this site we’ll be guiding you through ways you can escape the office, work online and live the lifestyle of your dreams.

This is an incredible time to be setting up your own business and working online. The field is wide open and anyone with dedication and passion for internet marketing can make their living online. Don’t be fooled by people telling you that the internet is old and that established websites have an insurmountable advantage. That is not true. New sites are bursting onto the scene every day and are making money for their owners. The internet is young and the field is wide open.

One skill above any other will ensure your success online: the ability to market. There are two essential skills to internet marketing: the ability to get people to your site and the ability to sell to them once they are there. This site will help you improve both.